A Brown Bag Session is a non-technical learning opportunity. Many Lightship devs run their own businesses (or want to) and a brown bag session is meant to sharpen their business acumen and/or market understanding.
About this event
In this Brown Bag Session we will discuss the best practices to pitch AR experiences to prospective clients. We will review:
What a well balanced pitch entails
How to conduct preliminary research on the client
Developing an understanding of who the client is, their goals, objectives and KPIs and demographics of their audience.
What purpose AR Serves brands from business objectives to experiences along the marketing / advertising funnel
How to best showcase and engage clients with examples of AR experiences
How to gain trust with proper SOW and project management plans